Microsoft has definitely placed the newly launched Surface Tablets cleverly. Android is a weak player in the tablet category. Unlike Mobile Phones, where HTC, Samsung, Sony etc. have at-least one decent android product each, there is almost nothing they have in terms of build quality and software which comes close to Apple’s iPad.
I feel there are two problems Microsoft has to address.
First, would be the availability of Apps. In case of Android and iOS, there was already an existing set of apps available for their mobile platform when they launched their tablets.
The Windows 8 platform on the other hand is entirely new. Windows + Nokia combination has yet to see a hit smartphone. That translates to lack of developers on the platform and hence lack of apps on tablet.
Secondly, In order for the tablet to succeed, there needs to be a killer feature on-board. The first version of iPad was revolutionary. The third iPad is “resolutionary”(a great looking screen). There is a clear differentiation in case of Apple products. What would that be for Microsoft Tablets ?